As technology continues to shape our lives, the issue of personal data privacy has never been more important. In response, states across the U.S. are rolling out their own privacy laws aimed at giving consumers more control over their personal information. Whether you’re browsing online, using a mobile app, or interacting with smart devices, these new laws are designed to protect your digital footprint.

A Shift in Data Ownership

Traditionally, companies collected and used personal data with minimal oversight. However, public concern over data misuse and high-profile breaches prompted a wave of legislation. Now, instead of companies owning your data by default, many new laws place that ownership squarely in your hands.

Key Rights Under New Privacy Laws

Although laws vary by state, several common rights are emerging:

• Right to Know: Consumers can request information about the data companies collect, including how it’s used and whether it’s shared or sold.
• Right to Access: Individuals can request a copy of the personal data a company holds on them.
• Right to Delete: You may ask a company to delete your personal data, with some exceptions for legal or operational needs.
• Right to Opt-Out: In states like California, Virginia, and Colorado, consumers can opt out of the sale or sharing of their personal information.
• Right to Correct: Some laws allow you to correct inaccurate information companies may have about you.

States Leading the Charge

• California: The California Consumer Privacy Act (CCPA) and its update, the California Privacy Rights Act (CPRA), set the benchmark for digital privacy in the U.S.
• Virginia: The Virginia Consumer Data Protection Act (VCDPA) grants residents strong control over their personal data and outlines company responsibilities.
• Colorado, Connecticut, Utah: These states have passed similar comprehensive privacy laws, each with slight variations in consumer rights and business obligations.

More states are following suit, creating a patchwork of regulations. While this can be confusing for businesses, it reflects growing awareness of the importance of personal privacy.

What Businesses Must Do

Organizations handling consumer data must now implement transparent data practices. This includes:

• Updating privacy policies
• Creating user-friendly data request mechanisms
• Training staff on compliance requirements
• Ensuring third-party vendors also follow the law

Non-compliance can lead to stiff penalties, including fines and lawsuits.

How You Can Protect Yourself

While laws are evolving, you also play a critical role in protecting your privacy. Here are a few tips:

• Read Privacy Policies: Understand what you’re agreeing to before you share your information.
• Adjust Privacy Settings: Take advantage of privacy tools on websites, apps, and devices.
• Submit Requests: Use your legal rights to access, delete, or correct your data.
• Use Secure Connections: Avoid public Wi-Fi for sensitive transactions, and use VPNs when necessary.

Looking Ahead

As digital life becomes more integrated into daily living, expect even more robust privacy protections in the future. The federal government may eventually step in with a national privacy law, but for now, state laws are leading the charge.

Understanding your rights is the first step toward staying in control of your personal data. Stay informed, stay cautious, and take advantage of the protections now available to you.

Authors

Andy Koenig